Next Generation Packaging: How the Industry is Competing for Young Talent

The packaging industry is full of innovation – but what about the next generation? How do companies inspire young talent to join this exciting world, and how do they retain them in the long term? Where do the industry’s leaders see the biggest challenges, and how are they addressing them? We asked around. 

"We inspire young talent by showing how Syntegon supports the pharmaceutical, biotech and food industries with seamless processes, innovative technologies and sustainable solutions. Through university partnerships, makeathons and trade fair appearances, we make Syntegon and our solutions tangible. We offer a variety of entry opportunities – from internships and the PreMaster program to direct entry as a young professional – and we support talent in the long term."

 “We want to inspire young people to get excited about technology – and show them how diverse and meaningful our industry is. To do this, we offer hands-on training and dual study programs, school partnerships, taster days and the opportunity to take on responsibility early on. It is important to us that young talent can grow not only professionally but also personally – for example through individual development programs or international assignments. 

The biggest challenge is raising awareness of the diversity of technical professions and career paths, and actively shaping the transformation of the working world. In the coming years, digital skills, process understanding, connected thinking and interdisciplinary collaboration will be particularly important. Anyone who combines technology, sustainability and innovation will have excellent prospects in the processing and packaging industry.” 

“Flexible working time models, modern workplaces and a sustainable company concept are important to our trainees and young professionals. We also rely on measures that make everyday work easier, such as a flexible time model and attractive benefits. 

Today’s generation is no longer as closely tied to one employer as in the past. The desire for flexibility and genuine development opportunities is greater than ever. Employers are compared more closely – and in a highly employee-driven market, many companies try to outdo one another with attractive benefits. To remain competitive, we need to convince with authentic values, modern structures and clear prospects. 

In the years to come, technical affinity and confident use of AI-supported solutions will become increasingly important. Teamwork and an independent way of working will continue to be key qualifications. It’s the mix that counts: in the future, the combination of digital know-how and strong social skills will determine how successfully young professionals develop.”