PackSynergy Market Report: How Companies are Seizing Opportunities in the Packaging Market

The European packaging market has been through a lot in recent years: the pandemic, supply chain disruptions, soaring energy prices – and now rising cost pressures, complex legislation and increasingly demanding customers. Sounds like a real challenge? It is. 

But the latest PackSynergy Market Report Europe shows that companies can gain an edge if they stay flexible, think digitally and treat sustainability as more than just a buzzword. Thomas A. Baur, CEO of PackSynergy, emphasises in his conversation with the interpack Magazine: “Cost pressure, regulation and shifting customer expectations are increasing complexity – but this is exactly where opportunities arise. Those who work in a connected way and stay close to their customers can make consistent use of them.” 

Green solutions are in higher demand than ever – this is one of the key findings from PackSynergy’s market analysis. The network of medium-sized packaging distributors from 24 European countries observes that customers increasingly expect circularity and greater responsibility. Companies that deliver smart concepts gain an advantage – both in terms of reputation and pricing. 

Cost pressure remains a challenge, but those who position themselves well today will be among the leaders tomorrow. 

Shortage of skilled workers? Rising wages? The answer: automation and digital processes. PackSynergy relies on tools such as the “virtual warehouse,” which connects inventory data and shortens delivery times. 

The network sees itself as a decisive advantage: sharing knowledge, leveraging synergies and exchanging best practices equip members for the future – while helping them maintain their independence. 

You can access the full market report with country-specific information at packsynergy.