"As a tradition-rich-brand we have to be recognisable and innovative at the same time"
INTERVIEW WITH DR. HERMANN BÜHLBECKER
Lambertz is Germany’s oldest sweet brand and the world market leader for autumn and Christmas cookies. Since 1978 Dr. Hermann Bühlbecker has acted as CEO of this family business now operating globally. Under his leadership the biscuit group developed from a regional niche supplier of gingerbread cookies into one of the leading German producers of preserved pastry goods. Lambertz’ product portfolio ranges from year-round pastry and fresh bakery products to cakes, chocolates and nougat pralines. Furthermore, Lambertz is among the biggest German vendors of organic cookies.
In this interview Dr. Hermann Bühlbecker reveals how the tradition-rich Aachen company has succeeded in convincing confectionary fans and dealers the world over with its innovative products and multitude of packaging options. The sole owner of Lambertz also explains the challenges this international focus brings and which trends will determine the confectionary packaging market in 2017.