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Man with cap and croissants on a baking tray

More automation in baked goods packaging


Automation continues to make great strides in baked goods packaging. Manufacturers of baked goods are making more and more investments in automated robotics in the production and packaging processes and are thus increasing their reliability along with their quality, speed, efficiency and flexibility.
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Graphic: Messe Düsseldorf

Number of the Month Confectionery and Baked Goods 2020


Regardless of whether we prefer sweet or salty – the global confectionery and baked goods industry is delighted to see an increase in sales. Customers are looking for a varied range of products and packaging as well as practical packaging solutions for out-of-home consumption that are sustainable at the same time. Responsive and flexible modern technologies and equipment are in high demand.
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Packaging of Kellogg’s Tresor

Putting damaged packs to good use


As one of the largest companies for cereals in the world, the American Kellogg Company (Kellogg’s) has been committed to charitable and environmental projects for many years now. Damaged packs of cornflakes have been donated to charitable organisations and cereal waste has been used for making beer since 2019.
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Kellogg's eco muesli with no added sugar in packaging with a natural design.

New packaging design for sugar-reduced baked goods


When it comes to baked goods and sweets, consumers around the world are on the lookout for healthy ingredients and the lowest possible sugar content. This desire for natural products is increasingly reflected in the packaging design.
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Unmade loaves of bread in bakery factory

Long-life Packaged Bread Increasingly Popular in Asia


Due to the high moisture content of bread and baked goods, suitable packaging needs to meet special requirements to counter the growth of mould whilst at the same time preventing the goods from becoming hard and dry or losing their aromas.
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Colourful and individual: mymuesli packaging for a total of 566 quadrillion different types of muesli.

Packed in tubes: success with the mymuesli packaging


„Form follows function“ or is it „function follows form“? Some say the one thing, others say the other. However, one thing is indisputable: A product’s packaging is crucial for its success.
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Cardboard packaging

Baked goods are increasingly being packaged in stand up pouches


Within the past years, manufacturers of grain products such as bread and muesli have switched from conventional bag-in-box options to flexible pouches, also known as stand up pouches or stand up bags. In addition, the number of bio-based and biodegradable materials such as paper, cardboard and bioplastics used for packaging has steadily increased in the baked goods industry.
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Bread and pastry are optimally protected against temperature fluctuations, moisture and dehydration thanks to the right packaging. Photo: Lieken AG

Every year Germany produces 1.7 million tons of bread and pastry for the bin


In Germany alone some 1.7 million tons of bread and pastry go to waste every year, says a current WWF study. Innovative ideas for secondary use and optimal packaging can help to prevent food loss.
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Rice Krispies Treats Snacks in the United States with special love notes added in Braille. Photo: Kellogg Company

Braille on personalised Kellogg’s packaging


Braille has been an EU-wide requirement for pharmaceutical packaging for over a decade now. However, when it comes to bakery products, it is still quite rare. Kellogg’s are now going to change this – with stickers for personal messages in Braille.
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Good packaging doesn't just protect the product, it's also the best ambassador for the brand.  Photo: Messe Düsseldorf, Constanze Tillmann

EUR 5 million for a cereal box


What’s the real value of a cereal box? If it’s a branded product, the supermarket price is about three euros (£2.50). Now experts are telling us that it’s worth five million euros. How can that be?
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