THERE IS SOMETHING HAPPENING IN THE BAKING INDUSTRY! German bread culture is an aspirant to make it onto the UNESCO List of Intangible Cultural Heritage. Baked goods are increasingly being eaten on the go, because they are perfect for the fast-paced modern lifestyles that people live today. And they continue to offer a wide variety on a daily basis even 6,000 years after their invention.
PIONEER AMONG BAKERS. Fritz Lieken is the man we have to thank for industrialising the baker's trade. The young master baker took over a disused bakery in 1922 and delighted his friends by using pasteurisation and tinfoil packaging to keep his already famous wholegrain bread fresher for longer. He constructed Germany's first mesh conveyor oven and he was soon able to deliver his Urkorn (ancient grain) across the entire country.
BREAD HAS A GREAT HISTORY – AND A GREAT FUTURE.
100 YEARS OF INNOVATION. LIEKEN has tested various company recipes over the past 20 years. The LIEKEN Group is today a public limited company and a whole-owned subsidiary of Agrofert and is the market leader operating the brands GOLDEN TOAST and LIEKEN URKORN. The group has 11 production locations and also produces for store own-brands and bake-off stations and its own IFS certified logistics subsidiary LOGI-K delivers to 21,000 retail stores.
DAILY BREAD. In the near future all LIEKEN URKORN and GOLDEN TOAST products are to become "CLEAN LABEL“, meaning they will be free of all additives. An ambitious undertaking because as everyday as bread might seem to be, the more care and knowledge is actually required to produce it, particularly on an industrial scale. And not only that, some things just cannot be speeded up by incorporating machines. The raw materials must grow. Yeast must rise, the dough must – despite the drive to innovate – be allowed to rest.
ALMOST 50% OF THE EXHIBITORS ARE PROMOTING THE BAKING INDUSTRY WITH THEIR IDEAS.