Overview: News

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Capri Sun packaging

The US packaging market: Trends and effects


Consumers in the United States of America have a significant impact on the international packaging industry. According to independent forecasts, packaging trends in the North American region will continue to influence the global industry in future.
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Woman with mobile phone and bottle of Malibu Rum

Bottle Cap Challenge: Other ways to unscrew the caps


Since the summer of 2019, the Bottle Cap Challenge has been delighting the online world: International stars and starlets try to open the screw caps on beverage bottles without using their hands.
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Hemp Löwensenf mustard in the classic glass jar.



It provides a good atmosphere year in, year out: for aeons this Bavarian festival has been tempting in beer enthusiasts and lovers of hearty fare from the four corners of the world. The blue-and-white packaging trends for Oktoberfest 2019 are exclusively available as limited special editions during the festival season – grab them while you can!
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Three plastic bottles with water

Underground railway ticket for plastic bottles


It is now possible to exchange plastic bottles for tickets for the underground railway and buses in Rome. The city is attempting to tackle its waste problem with this initiative.
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Coca-Cola Hutchinson bottle

Coca-Cola Signature Mixers as retro packaging


Target group: Millennials, destination: Fashionable bars, target drink: Cuba Libre. Coca-Cola is supplying an exclusive premium line to bars in Britain that draws on the design of the original Hutchinson bottle as its model. The US company is now also catering to the booming demand for bar lemonades with a total of four Signature Mixers that feature matching retro packaging.
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Picnic basket and wine on grass

Bag-in-box wines: handy and sustainable


This packaging system was invented in the USA in 1955: A cardboard box with a handle contains a plastic pouch, which is connected to a tap that in turn emits the beverage. Wines have been bottled in pouches for around three decades. But despite their many advantages, bag-in-box wines are only now gaining international recognition.
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Coke bottling

Coca-Cola Vintage Edition Reusable Glass Bottles


In Germany, Coca-Cola is celebrating their 90th birthday with a special edition of their glass bottle with a distinctly vintage look. And that’s not the only event that the US company is looking back on around the world. But the past is not the only thing on their minds: they are also looking ahead.
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50,000 plastic cups for a football field. Photo: AB InBev Efes

A football field made out of plastic Budweiser cups


The Budweiser ReCup Arena in Sochi, Russia, showcases recycling that dares to be different.
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Beverage Packaging


Consumers want their beverages to have environmentally friendly packaging. Glass, PET, metal or composite cartons – each material has different benefits when it comes to performance and the environment.
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Photo: Garçon Wines

Flat wine and water bottles that fit through your letterbox


Bottles typically have a round shape. However, if they are square, they save space during storage and transport – which in turn means they also save energy. New beverage packaging proves this. They can even be made thin enough to fit through the flap of a letterbox.
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