Overview: News

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50,000 plastic cups for a football field. Photo: AB InBev Efes

A football field made out of plastic Budweiser cups


The Budweiser ReCup Arena in Sochi, Russia, showcases recycling that dares to be different.
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Beverage Packaging


Consumers want their beverages to have environmentally friendly packaging. Glass, PET, metal or composite cartons – each material has different benefits when it comes to performance and the environment.
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Photo: Garçon Wines

Flat wine and water bottles that fit through your letterbox


Bottles typically have a round shape. However, if they are square, they save space during storage and transport – which in turn means they also save energy. New beverage packaging proves this. They can even be made thin enough to fit through the flap of a letterbox.
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50 years of Capri-Sonne – the lemon classic is back on our shelves. Photo: Capri-Sun

Retro Packaging in Vintage Style at Capri-Sonne, Coca-Cola & Co.


Packaging can also celebrate “round number birthdays” – one reason for producers of longstanding popular international brands to launch advertising campaigns and limited special editions as a token of appreciation for their shoppers.
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Over 90% of consumers think that glass bottles do not influence the aroma – and they are right because this material is inert and does not interact with the contents.

Clean Labelling: One in Two Shoppers Reads the Ingredients List on the Packaging


Smart, clean and healthy: as the new year arrives producers of beverage packaging are called upon to re-think their approach. Consumers attach increasing importance to sustainability, healthy ingredients and packaging.
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Conventional disposable PET bottles are made from compound materials and are still rather difficult to recycle.

New packaging regulations: How are packaging companies responding?


Beverage containers have been subject to new regulations in Germany since 1 January 2019. Thanks to innovative technologies and products, drinks packaging recycling has become simpler than ever.
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© Messe Düsseldorf

Deposits on beverage containers


Deposits on beverage containers are regulated differently throughout the world. Some countries don’t have them at all, while others only have deposits on either reusable or disposable bottles, or on both. The oldest known deposit system for drinks was apparently implemented in Ireland, where customers could claim money back on returned mineral water bottles.
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In Germany there is no uniform labelling for reusable packaging.

Beverage Packaging: more transparency for returnable and disposable packaging


People agree around the globe: wherever possible packaging should be reused or recycled. However, the relevant provisions, conditions and labels are anything but consistent. In Germany, labelling of what is returnable and what is disposable is to become more transparent for beverage packaging from 2019.
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US film director Francis Ford Coppola also follows the canned wine trend. Photo: Francis Ford Coppola Winery

Lifestyle Trend: Canned Wine


Good bottles of wine have to come with a cork. This was the widespread opinion held by wine experts several decades ago. Over time the sector has opened up to numerous other packaging solutions – including aluminium cans.
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In times of catastrophe brewery Anheuser-Busch fills cans with water instead of beer. Photo: Anheuser-Busch

Relief Aid in a Beer Can


When catastrophe strikes help needs to come quick. At times like these many companies make donations and launch fundraising appeals among their staff. Others take aid straight to the disaster-stricken areas – like Anheuser-Busch who filled their beer cans with water instead of beer.
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