06/02/2020The Internet of Things and artificial intelligence are also transforming the packaging industry: Intelligent packaging allows users to track delivery routes and can indicate the freshness of foods. At the same time, modern technologies offer countless marketing opportunities to increase customer loyalty.
15/01/2020Turning waste products into new and useful products is known as upcycling. There are numerous examples: furniture made out of Euro-pallets, toys for children made out of cardboard and bicycles made out of used deodorant cans. Now, Nespresso is showing the world what old coffee capsules can do.
09/01/2020Consumers have increasingly high expectations when it comes to the sustainability of beverage packaging, and this also extends to their content – healthy drinks are no longer something just for athletes. As a result, the global offer of innovative solutions for environmentally friendly beverage bottles and cans has increased, as has the offer of full-flavoured, low-sugar drinks.
02/12/2019We all have to drink – and we can all do good by purchasing cause-related beverage packaging, without having to pay more or commit to something. From CannedWater4Kids and Karma Cola to international groups like the Coca-Cola Company, consumers can support social projects and provide reconstruction and financial aid.
22/11/2019As early as 2015, Danish brewery Carlsberg launched a project to develop a bottle made out of sustainably gained wood fibres, the Green Fibre Bottle. According to company statements, they are about to make a breakthrough: The world’s first paper beer bottle is 100 percent bio-based and fully recyclable.
29/10/2019Consumers in the United States of America have a significant impact on the international packaging industry. According to independent forecasts, packaging trends in the North American region will continue to influence the global industry in future.
11/10/2019Since the summer of 2019, the Bottle Cap Challenge has been delighting the online world: International stars and starlets try to open the screw caps on beverage bottles without using their hands.
17/09/2019It provides a good atmosphere year in, year out: for aeons this Bavarian festival has been tempting in beer enthusiasts and lovers of hearty fare from the four corners of the world. The blue-and-white packaging trends for Oktoberfest 2019 are exclusively available as limited special editions during the festival season – grab them while you can!
03/09/2019It is now possible to exchange plastic bottles for tickets for the underground railway and buses in Rome. The city is attempting to tackle its waste problem with this initiative.
30/08/2019Target group: Millennials, destination: Fashionable bars, target drink: Cuba Libre. Coca-Cola is supplying an exclusive premium line to bars in Britain that draws on the design of the original Hutchinson bottle as its model. The US company is now also catering to the booming demand for bar lemonades with a total of four Signature Mixers that feature matching retro packaging.