50,000 plastic cups for a football field. Photo: AB InBev Efes

50,000 plastic cups for a football field. Photo: AB InBev Efes

A football field made out of plastic Budweiser cups

A football field made of drinking cups

The new playing field in Sochi is a striking red and white thanks to the innovative, wear-resistant coloured coating made of formerly bright red cups. Photo: AB InBev Efes

The new playing field in Sochi is a striking red and white thanks to the innovative, wear-resistant coloured coating made of formerly bright red cups. Photo: AB InBev Efes

TIGHTLY PACKED