Two Almdudler bottles on the conveyor belt in the packaging plant

The new gender-inclusive “Almdudler*in” heading is printed onto the bottles using a screen-printing process and will thus stay in circulation for up to 30 years. Photo: ©Almdudler / Lipiarsk

Gender-inclusive language in packaging

The Almdudler*in bottle

Almdudler*in – gender-inclusive refreshment. Photo: Almdudler