07/04/2020The family business was founded on 13 December 1920 and will be celebrating its 100th anniversary this year. Today, consumers around the world enjoy this popular confectionery, which is regularly brought to market in new packaging designs. Easter 2020 is no exception: new special editions have been released this year.
03/04/2020The Milka cow has lost her lilac colouring, and it’s all thanks to an advertising campaign that focuses on real cows on the packaging of the limited editions and immediately laid the company open to the criticism of dedicated fans.
27/03/2020Cartoons on confectionery packaging aim to tempt children – and consequently, their parents – to purchase products, say critics of such packaging. Lidl GB has now voluntarily banned these colourful characters from its own brand.
21/02/2020Consumers want variety on their supermarket shelves. The confectionery and baked goods industries are answering this call by providing a wide range of seasonal special editions.
18/02/2020Whenever German consumers hear the words Quality. Chocolate. Squared., they immediately think of Ritter Sport chocolate – and have done for almost fifty years. After all, the chocolate brand, manufactured by Alfred Ritter GmbH & Co. KG, has been around for nearly one hundred years. But the iconic packaging and its sweet content are popular outside of Germany as well.
30/12/2019Take a deep breath! Fisherman’s Friend lozenges are that strong, they are only available on prescription in the USA. Other countries, such as Germany, import the iconic paper packaging and its strong content as confectionery.
20/12/2019Mixed drinks created just for you, personalised boxes of muesli and confectionery packaging tailored to the customer: Nestlé UK is getting in on the trend too and has introduced its first direct-to-consumer offer in Great Britain with its KitKat Chocolatory.
17/12/2019For decades, sparkly packaging has been just as much a part of Christmas as the tinsel on the tree – and yet both are being used less and less. The sustainability trend in 2019 Christmas packaging for confectionery has now reached this Christian holiday and is causing packaging producers, confectionery manufacturers and supermarkets to rethink.
25/10/2019Chocolate lovers in 122 countries around the world are very aware of the delicious content that Toblerone’s unique packaging holds: And just one year after its invention, this unique triangular shape was legally protected.
22/10/2019Trademark owners, the trade sector and the packaging industry can’t afford to miss Halloween: This spooky celebration on 31 October has long spread from the USA and England to the rest of the world. This is reflected in the huge selection of confectionery available in supermarkets around the world for Halloween. After all, seasonal occasions yield a huge sales potential for the trade sector.