When it comes to Christmas packaging for confectionery, manufacturers increasingly aim for sustainability. Photo: Chocoladefabriken Lindt & Sprüngli GmbH
2019 Christmas packaging for confectionery
According to a new survey by British market research institute YouGov, conducted among more than 2,100 consumers, 56 percent take the packaging’s impact on the environment into account when purchasing food at Christmastime.
Which is why more and more manufacturers are responding to the customer demand for more sustainability. As a result, they are no longer using glitter in Christmas packaging for confectionery, and instead are employing recyclable and compostable packaging materials. Some are also providing tips on how to recycle gift wrapping and are switching to innovative cellulose.
Since 2009, Nestlé’s Quality Street packaging has been fully recyclable. The colourful confectionery wrappers are biodegradable and can be composted along with garden waste. The foil and tins can be disposed of in the same way as normal aluminium packaging.
SUSTAINABLY PACKAGED CONFECTIONERY AT MARKS & SPENCER
British department store chain Marks & Spencer aims to do without glitter on packaging this Christmas. From greeting cards and wrapping paper to labels, gift bags, calendars and crackers, the festive packaging is largely recyclable. By doing so, the company primarily focuses on the impact of microplastics on the environment. Which is why any designs that were previously decorated with glitter have been replaced by innovative paper patterns or thin foils, thus maintaining the festive shimmer.
This Christmas, consumers will no longer find glitter on packaging at Marks & Spencer, Photo: Marks & Spencer
By the end of 2020, Marks & Spencer’s entire range of cards and wrapping paper is to follow suit. Today, the majority of greeting cards already comes in a paper wrapper and is no longer protected by a thin plastic cover, as was previously so often the case. Flowers and plants sprayed with glitter and single-use packaging for food products are also on the decline at M&S. 71.4 percent of the festive Big One Selection packaging with its 600 grams of sugary content is now already recyclable. To additionally motivate the customers themselves to recycle more, the backs of all rolls of Marks & Spencer’s Christmas wrapping paper contain helpful tips on the disposal and recyclability of the packaging materials.
Compostable confectionery packaging
At their total of four branches, another British department store chain has switched from plastic packaging to compostable packaging alternatives for their own Christmas food range. Overall, 90,000 pies and 3,000 Christmas cakes in Selfridges’ Christmas range will be repackaged during the 2019 season. 100 percent sustainable packaging: The bowls, bags and windows are made out of recyclable cardboard and compostable cellulose foil (NatureFlex™).
Enjoying a guilt-free Christmas. Photo: Futamura
This both food and environmentally friendly innovation was developed by sustainable cellulose foil supplier Futamura. Optically easily mistaken for conventional plastic, this material is made of wood pulp and is completely biodegradable in household compost in about ten weeks. The cellulose foil meets the European and American standards for industrially compostable packaging and has been certified by the Austrian TÜV (Technical Inspection Association). A label on the packaging provides consumers with information on how to compost the packaging along with their food waste.
Sainsbury's Christmas crackers are sold entirely without plastic. Photo: Selfridges & CO
Sustainable confectionery packaging
From Advent calendars and crackers to toys made out of recyclable materials: With innovative material and packaging solutions, many other companies are also contributing to making Christmas not just a time of joy for humans but for the environment as well. British supermarket chain Sainsbury’s, for example, no longer uses plastic in its Christmas crackers.