Rice Snaps packaging showing a crocodile and cereal bowl

Until recently, this crocodile attracted children; from now on, Lidl GB will only use neutral packaging for its Crownfield-brand cereals. Photos: Lidl UK

Cartoons on confectionery packaging are to be removed

LIDL GB BANS CARTOON CHARACTERS FROM CONFECTIONERY PACKAGING 

Rice Snaps packaging showing a cereal bowl

From now on, Lidl GB will offer its Rice Snaps exclusively in neutral packaging.
Photos: Lidl UK

Cartoons on confectionery packaging in international comparison

Reducing sugar as an alternative