Long before Covid-19 turned the world upside-down, the confectionery industry and the packaging industry connected to it were working hard on creative and sustainable confectionery packaging for Easter. Whether Easter rabbits or Easter eggs, the manufacturers focused on increasing sustainability while ensuring that their sophisticated, luxury special edition Easter packaging lost none of its magic.
EASTER PACKAGING WITHOUT PLASTIC
The British supermarket chain Asda has made a huge leap: they want to cut plastic packaging on their Easter eggs by a whole 98% in comparison to the previous figures. This should ensure a drop in plastic consumption amounting to around 16 tons for the company. In order to achieve this packaging saving, the new Easter eggs are narrower, thinner and tend more towards an oval shape than the rounder Easter confectionery that was produced previously. This means that the plastic in the packaging can be reduced significantly.
Recycling and environmental protection initiatives
The chocolate brand Love Cocoa has brought out completely recyclable packaging with a modern geometric design for its 2020 vegan Easter eggs. The founder, James Cadbury, has also committed to making a difference in climate change with his “One bar, one tree” campaign. For every Love Cocoa product sold, the company will plant a tree. Together with Trees for the Future, a charity organisation, this means that around 500,000 tress will be planted in West Africa in 2020.
The shape of the chocolate eggs has been altered in order to cut down on plastic in the packaging. Photo: ASDA
Packaging designs on the egg itself
The British department store Fortnum & Mason is renowned for its luxury products and packaging. The company has come up with something really special for the 2020 Easter packaging for selected products in its range. A total of 60 eggs, made from Columbian milk chocolate, will be hand-painted. The artists will draw their designs on transparent paper, as a reflected image, and then will place their illustrations straight onto the 26 centimetre eggs. It takes over a week to create each of these one-offs, and pure natural colourings are used for the design. These special editions are packaged in elegant boxes in the famous colour scheme that has, for many years, represented this venerable establishment.
Sustainable and luxurious: the vegan luxury eggs from Love Cocoa. Photo: Love Cocoa
Reusable Easter packaging
Haribo, a German confectionery company, is bringing out a whole range of Easter treats. These include the popular Easter Eggs and the Haribo Happy Easter mix which contains a range of mini bags. Their Easter packaging not only protects its sweet contents but also serves as decoration: the bags, round containers and door hangers can continue to be used once they are empty.
The artists spend over a week painting one egg. Photo: Fortnum & Mason
KitKat bars in Easter egg form
For the first time since the popular KitKat chocolate bar was launched by Nestlé in 1935, and just in time for Easter, the crispy waffle snack is hitting the market in rabbit form. This special edition KitKat is filled with milk chocolate and is gluten-free, as stated on the label (https://www.interpack.de/Personalisierte KitKat-Sonderedition). The cocoa is obtained sustainably from the company’s own cocoa plantations and is certified. Along with the KitKat bunnies, a limited edition KitKat Green Tea Matcha Box also awaits fans of the brand, and Nestlé also has seasonal editions of its Smarties and After Eight chocolate ready and waiting.
The Easter basket packaging from Haribo has a handy carrying handle. Photo: Haribo