New Bacardi bottles for Halloween 2019: The white rum has a spooky, black label. Photo: Bacardi
Halloween packaging 2019: ghosts and pumpkins
Trademark owners, the trade sector and the packaging industry can’t afford to miss Halloween: This spooky celebration on 31 October has long spread from the USA and England to the rest of the world. This is reflected in the huge selection of confectionery available in supermarkets around the world for Halloween. After all, seasonal occasions yield a huge sales potential for the trade sector.
HALLOWEEN 2019: SPOOKY PACKAGING
Numerous internationally renowned confectionery and beverage manufacturers see Halloween as the perfect opportunity to tempt customers to buy their products by offering limited special editions. Such as glow-in-the-dark packaging for pumpkin-flavoured chocolates, along with special variations for the Japanese market and schoolchildren. And if you can’t resist the temptation, you’d better hurry: In November, the 2019 Halloween packaging will disappear from the shelves again, as if by black magic.
Black Fanta and Bacardi bottles that glow in the dark
Halloween Bacardi bottle
A must for rum lovers and Halloween fans in the United States of America: the special edition Bacardi bottle has been available in stores across the country since the beginning of October. The black-and-orange label glows in the dark.
The Halloween Fanta bottle
This year, the Coca-Cola Company took Halloween to the next level and released a special edition Fanta with a different packaging as well as a different content. “Dark Orange”, a black lemonade, aims to emphasise the scarily delicious experience in a werewolf-themed bottle. Until 31 October, this 500-millilitre limited edition is available worldwide in the flavours orange, lemon, fruit twist, pink grapefruit and grape, and comes in a bottle with an on-pack design by Israeli illustrator Noma Bar. In addition, the Coca-Cola Company ran an elaborate marketing campaign for this unusual type of Fanta on social media, among other channels.
Fanta Dark Orange: The cap is still orange – the lemonade is a scary black. Photo: Coca-Cola Deutschland
Halloween chocolate variations
M&M’s Halloween limited edition
Mars Inc’s usually so cheerful M&M chocolate balls turn scary for Halloween 2019. With their even crunchier and more chocolatey content, the 300-gram bags have entered the market just in time for the season of the witch in a spooky design with scary colours designed to stand out.
Mars Wrigley launches a thematically fitting limited edition of M&M’s Peanut, just in time for Halloween. Photo: Mars Wrigley
Hershey’s Halloween packaging
Hershey’s, the American confectionery company, has launched several of its chocolate specialities at once in special Halloween packaging. Its glow-in-the-dark snack bag contains three of them: Each of these packages contains a total of 90 miniature Kats, Hershey's and Reese's.
Reese’s pumpkin Halloween look
The Reese’s Halloween snack is also available individually: The original chocolate bars have been filled with pumpkin for the season of the witch. This spooky treat is only available for a limited time, and only in stores in the USA; however, selected online stores (only Amazon.com und Amazon uk, but with worldwide delivery) stock the sweets and will deliver them to other countries across the world.
The Kit Kat Halloween special edition
Kit Kat Pumpkin Pie first hit supermarket shelves as a limited edition in 2017 – and was such a resounding success that the classic, crunchy wafers have once again been covered in pumpkin cream for Halloween two years later. The layouts of the respective packaging have been maintained; the packaging holds a standard content of around 300 millilitres; bags containing miniature Kit Kats are also available.
In Canada the Nestlé confectionery group will be celebrating Halloween this year with a limited packaging edition that sports a black cat. It contains 30 miniature versions of the popular chocolate wafers – perfect for any Halloween party.
And Japan is getting spooked, too. In addition to Nestlé’s Japanese Kit Kat specialities in regional flavours such as wasabi and matcha, this Halloween the assortment will be expanded to include the “Otona no Amasa” (“sweets for adults”) series, a spooky and colourful packaging variation on the regular apple cake version.
The plastic cover on the original, matcha and Otona no Amasa flavours will be replaced by origami paper that contains instructions on how to fold the paper into a tiny origami crane after enjoying the chocolates.