Three bars of RITTERSPORT chocolate in green packaging with name of flavour in German.

Great news: RITTERSPORT wins the court case against Milka and is allowed to continue to call the square packaging its own; the shape is a registered trademark. Photo: RITTERSPORT

Trademark protection in packaging – or: Who owns the packaging?

True Fruits vs. Coca-Cola: Deliberate provocation with a positive effect on sales

Red Coca-Cola can

Coca-Cola has trademarked the letter C, along with other characteristics. Photo: Photo by Mae Mu on Unsplash