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Lenor bottles with digital watermark

Image: P&G

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Procter & Gamble is packaging the future

What direction will packaging take? How can we meet the challenges of our times? These questions face small and major companies alike. At consumption goods giant Procter & Gamble, the future of packaging is in the hands of one man.
94% of the material for the caps on CATRICE (cosnova) nail polish is created from the post-consumer recycled plastic Procyclen.

Photo: Cosnova / ALBA Group

cosnova implements post-consumer recycled material in packaging for its decorative cosmetics for the first time
The cosmetics industry is using more and more recycled material for packaging, although government requirements are not yet concrete. In the process, individual manufacturers are developing their own standards and making them available to the entire industry. The use of post-consumer recyclate reduces CO2 production enormously.
Thayers’ cosmetics bottles with red caps.

Photo: L’Oréal

Increasing recycling of cosmetics packaging
The cosmetics group L’Oréal is striding into the future with new technology and an attention-grabbing recycling campaign with the objective of increasing recycling of cosmetics products and closing loops.
NIVEA refill station

Photo: Nivea/dm-drogerie markt

Filling up packaging at refill stations
In a variety of pilot projects, Henkel and Beiersdorf are testing refill stations for their products. In this way, the companies are seeking to contribute to more prudent use of resources and more recycling as well as to a closed-loop economy.
TAM TAM PON tampon packaging

Photo: www.einhorn.my

A real stunner: Menstrual hygiene products
Menstrual hygiene products: They hadn’t received much attention up until now, but sustainable packaging designs and tax relief on personal care products has pushed the subject of periods into the spotlight.
Two lipsticks without caps

Foto: Kjaer Weis

Refillable cosmetics are trending
More and more frequently, consumers opt for refillable solutions that help them have a positive impact on the environment. When it comes to make-up and skincare products, the offer of refillable cosmetics is on the rise.
The first prize in the “Household” category at the WorldStar Packaging Awards went to the Frosch stand-up pouch by Werner & Mertz and Mondi.

© Werner & Mertz

What is reverse engineering?
Packaging innovations are increasingly based around closed circuits. Engineers are employing the principles of reverse engineering in packaging development. A current and prominent example of this is the stand-up pouch for Frosch liquid soap, produced by Werner & Mertz and Mondi.

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Paper-based cosmetic tubes and bottles from Seed Phytonutrients

© L‘Oréal

Cardboard-based cosmetic packaging
Many industries are looking for sustainable packaging. Recyclable, organic-based or compostable. The next big trend: A new approach in the cosmetics industry - paper packaging for body care products.
Photo: Henkel

Foto: Henkel

Packaging Recycling and Social Responsibility
More and more companies are using recyclable plastics in their packaging. The cosmetics industry is no exception to this trend. For the German company Henkel, the social aspects of recycling also play an important role, alongside the reprocessing of recyclable materials.

Grafik: Messe Düsseldorf

Packaging cosmetic products for men
Currently, the global cosmetics market mainly caters to women. However, more and more men are using special body care products. Besides South Korea, the USA and Brazil are global leaders in the demand for shaving foams as well as products for styling and caring for beards, etc.
In the European Union, new regulations apply for the packaging of cosmetic products from Great Britain after Brexit. And vice versa for EU cosmetics in Great Britain. Photo: deanna alys on Unsplash

Foto: deanna alys on Unsplash

Brexit: How will it affect cosmetics packaging?
On Halloween, the Brexit nightmare should finally be over. Until then, Great Britain and the EU member states need to find a solution for Britain’s exit from the EU. If no agreement can be reached, as has been the case so far, there is still the risk of Britain leaving without a deal.
Photo: Naulique

Packaging symbols, Part 10: A clear conscience
Regulations for information on packaging are becoming increasingly strict, which leads to manufacturers using symbols. However, customers often do not immediately understand their meaning. To further complicate things, only a handful of labels have uniform rules.
If bodycare products have a shelf life of less than two and a half years the symbol of an hour glass or egg timer in conjunction with a date is mandatory for packaging. Photo: Wikimedia

Foto: Wikimedia

Packaging symbols, Part 9: Best-Before Date
Not only food but also bodycare products have a best-before date, as a rule. In Part 9 of our series on packaging symbols we let you know which symbols reveal this information on tubes, jars and the like.
The E symbol certifies a product for consumer protection purposes. Photo: European Union Directive 2009/34/EC

Packaging symbols, Part 7: Deviations permitted – stated quantities in prepackaging
Fluctuations in the filling of packages are almost inevitable with a filling machine. To make sure that the consumer is not at a disadvantage from major differences between the actual content and the details on the packaging, there are national specifications throughout the world, defining certain maximum permitted deviations.
The cosmetic industry lives on rapidly changing trends. As a result, it needs smartly planned packaging with short lead times and with flexible production and delivery systems. Photo: Huhtamaki

Packaging trends for cosmetics 2019: Sustainability combined with luxury
Each year brings new trends and therefore also new challenges. The packaging industry is, of course, no exception. Customers keep changing their expectations, and the industry needs to respond with innovative ideas. Forecasts for 2019 are mainly aimed at the needs of so-called millennials: flexibility, sustainability and the increasing use of social media and e-commerce.
Cosmetics producer Kiehl’s decorates its product packaging with Christmas motifs for the Holiday Season. Photo: KIEHL'S SINCE 1851

Cosmetics for Christmas: packaging prompts shoppers to purchase
There is no other time of year where packaging looks as beautiful as just before Christmas. This applies especially to the cosmetics segment.
Thanks to Sniff Seal technology aromas can now be perceived through induction-sealed closures

Packaging with Scents
Scents seduce – and this not only holds true for people. Consumers’ sense of smell is also increasingly moving to the foreground when it comes to packaging – alongside looks and touch.
New brand, new packaging: ‘Lovables’ bottles are produced from 100% recycled plastics and are even to be made from raw materials collected from rivers and lakes. Photo: Henkel

Henkel turns plastic soup into detergent bottles
Detergents are dubbed laundry shampoos and fabric softeners conditioners – at least with Henkel’s new “laundry care” line ‘Lovables’. However, not only the names but also the packaging materials are meant to be new.
Those buying

The 1 on 1 principle
“By sharing you can do something good.” This message is clearly communicated on the packaging of the new product brand “Share” for water, nut bars and hand soap.
The ViscoTec Hygienic Dispenser VHD scores points both with its handling at high temperatures and with its dosing and filling of high-viscose products. Photo: Viscotec

Precision Counts
With bodycare product packaging the highest levels of precision are required in production and processing. As far as the aesthetics of the products is concerned design, colour, surface and texture are key aspects affecting consumer purchasing decisions.
High-priced cosmetics brands often package their exquisite products in frosted glass that captivates shoppers with its understated elegance. Photo: Kiehls

Finer Living with Packaging
What looks nice sells well. Packaging is a considerable sales argument in the cosmetics market.
Numerous companies use water-saving methods when producing their packaging. One such firm is the food group Nestlé that has established its own ‘Water-Saving Initiative’. Photo: pixabay.com/pexel.com

Saving Water with Packaging
(Clean) water is life – but this resource is finite, too. Even now some countries are suffering from a lack of this precious liquid. Packaging manufacturers are also looking for solutions to raise consumer awareness about saving water with their products.
So appealing to our sense of smell can be important. Scented coatings are an important component in multisensory marketing.

Pleasantly fragrant packaging
There’s nothing like a pleasant fragrance to make us feel happy and contented.
RecycleReady from DOW even allows the recycling of mixed materials. Photograph: Dow Chemical Company

PureCycle: How Procter & Gamble want to revolutionise plastics recycling
Sustainability is now a major trend. Both consumers and packaging manufacturers are seeking to adopt a conscious approach to materials and their recyclability. When it comes to plastics recycling, there is of course still room for improvement. However, new processes are now available which may be heralding a revolution.

Safe Packaging
Mineral oil residue in foodstuffs is a topic the packaging industry has reacted to in the past few years with suitable solutions. So-called foodsafe coatings could also be of interest to the cosmetics sector in future.
Photo: zao

Sustainable packaging
Everything in the cosmetics industry needs to be as natural and sustainable as possible – not just the ingredients and the manufacturing process, but increasingly also the packaging design.
Simply refilling packaging benefits all parties involved. Mac Cosmetics

Turn Empty into Full
More and more cosmetics groups are offering refillable products. High-quality packaging benefits both shoppers and the environment.
Graph: Messe Düsseldorf

Growth of the global cosmetics packaging industry
By 2020, the global cosmetics packaging industry will grow by 15.5 percent because more packaging units will be sold in this sector.
For 15 years the company TerraCycle has processed to the tune of two million kilograms of non-recyclable waste together with its partners. Photo: TerraCycle

Recycling Cosmetics Packaging
The cosmetics industry is booming. But as demand rises so too expectations and in addition to focusing on the lowest possible costs modern consumers also look to one thing in particular: sustainability. Alongside environmentally friendly production, companies are increasingly offering to take back empties for re-use.
Fancy a new fragrance? With the miniature vaporizer of reload.™ your favourite fragrance is always with you. Photo: reload labs.

Perfume To-Go

Practical packaging for applying perfume on the go
You remember those 4711 tissues – original Eau de Cologne – that grandma always used to carry in her handbag. Especially in summer when temperatures are rising older ladies swear by that in-between refreshment. Now these handy “towelets” also seem to gain ground with the younger generation.
A global first and easy to recognise: Carlsberg, the beer manufacturers, have made their first bodycare line for men. Photo: Carlsberg

Probably the best
It’s a green bottle, it’s nice to hold, and men love it. No, this isn’t beer were talking about – or is it?
With an impressive 3D effect the limited-edition fragrance bottle for Aqua di Gio by Armani evidently deserved one of the first places at the WorldStar Award.

Impressive Materials, Printing Presses and Marketing

Award-winning cosmetics packaging at WorldStar Award 2016
As with all other packaging cosmetic packaging also primarily serves to protect the product inside. The special challenge for packaging design in the beauty sector, however, is that it must convince shoppers of the contents although this is still totally unknown to them. How this can be achieved is revealed by a selection of cosmetic packaging receiving awards recently.

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