TIGHTLY PACKED - COSMETC PACKAGING
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What is reverse engineering?
Packaging innovations are increasingly based around closed circuits. Engineers are employing the principles of reverse engineering in packaging development. A current and prominent example of this is the stand-up pouch for Frosch liquid soap, produced by Werner & Mertz and Mondi.
Foto: Henkel
Packaging Recycling and Social Responsibility
More and more companies are using recyclable plastics in their packaging. The cosmetics industry is no exception to this trend. For the German company Henkel, the social aspects of recycling also play an important role, alongside the reprocessing of recyclable materials.
Grafik: Messe Düsseldorf
Packaging cosmetic products for men
Currently, the global cosmetics market mainly caters to women. However, more and more men are using special body care products. Besides South Korea, the USA and Brazil are global leaders in the demand for shaving foams as well as products for styling and caring for beards, etc.
Foto: deanna alys on Unsplash
Brexit: How will it affect cosmetics packaging?
On Halloween, the Brexit nightmare should finally be over. Until then, Great Britain and the EU member states need to find a solution for Britain’s exit from the EU. If no agreement can be reached, as has been the case so far, there is still the risk of Britain leaving without a deal.
Packaging symbols, Part 10: A clear conscience
Regulations for information on packaging are becoming increasingly strict, which leads to manufacturers using symbols. However, customers often do not immediately understand their meaning. To further complicate things, only a handful of labels have uniform rules.
Packaging symbols, Part 7: Deviations permitted – stated quantities in prepackaging
Fluctuations in the filling of packages are almost inevitable with a filling machine. To make sure that the consumer is not at a disadvantage from major differences between the actual content and the details on the packaging, there are national specifications throughout the world, defining certain maximum permitted deviations.
Packaging trends for cosmetics 2019: Sustainability combined with luxury
Each year brings new trends and therefore also new challenges. The packaging industry is, of course, no exception. Customers keep changing their expectations, and the industry needs to respond with innovative ideas. Forecasts for 2019 are mainly aimed at the needs of so-called millennials: flexibility, sustainability and the increasing use of social media and e-commerce.
PureCycle: How Procter & Gamble want to revolutionise plastics recycling
Sustainability is now a major trend. Both consumers and packaging manufacturers are seeking to adopt a conscious approach to materials and their recyclability. When it comes to plastics recycling, there is of course still room for improvement. However, new processes are now available which may be heralding a revolution.
Recycling Cosmetics Packaging
The cosmetics industry is booming. But as demand rises so too expectations and in addition to focusing on the lowest possible costs modern consumers also look to one thing in particular: sustainability. Alongside environmentally friendly production, companies are increasingly offering to take back empties for re-use.
Perfume To-Go
Practical packaging for applying perfume on the go
You remember those 4711 tissues – original Eau de Cologne – that grandma always used to carry in her handbag. Especially in summer when temperatures are rising older ladies swear by that in-between refreshment. Now these handy “towelets” also seem to gain ground with the younger generation.
Impressive Materials, Printing Presses and Marketing
Award-winning cosmetics packaging at WorldStar Award 2016
As with all other packaging cosmetic packaging also primarily serves to protect the product inside. The special challenge for packaging design in the beauty sector, however, is that it must convince shoppers of the contents although this is still totally unknown to them. How this can be achieved is revealed by a selection of cosmetic packaging receiving awards recently.
When everyone is only talking about the packaging
There are fragrance flacons galore. Most of them made of glass and there is no shortage of shapes and design variation either. For rare items and special editions enthusiasts and collectors are prepared to dig deep down into their pockets. A very special flacon now comes care of fashion label Moschino resembling
a spray window-cleaner bottle.
Gender marketing – prices and packaging
Only two percent of Easter packaging features the word Easter
International Women’s Day helped to create public awareness of a well-known fact: Women often pay higher prices for products which are almost exactly the same as their male equivalents. Throughout the world there are only very few countries which have banned such practice. But why should a ladies’ perfume be more expensive than a male fragrance?
Uniform labelling on cosmetics packaging
Consumer information has to be readily visible on packaging units or replaced by a book symbol (finger pointing to a book) in the event of lack of space, not only on food but also on bodycare products. So far applicable in the EU this regulation is now to become valid worldwide.
Trend Colour Blue
Blue is in! And not just for eyelashes, eye shadow and nail varnish. Packaging manufacturers are also focusing on this trend colour in Summer 2015. Doing so they are not only following their mostly female shoppers’ colour preferences. They have also reduced the sizes of jars, tubes and the like to handy handbag formats.