Smart Packaging: Augmented Reality Packaging

Intelligent Interaction Between Customers and Companies

Consumer acceptance of augmented reality applications in packaging is greater than ever. Photo: Wikitude GmbH

Consumer acceptance of augmented reality applications in packaging is greater than ever. Photo: Wikitude GmbH

In cooperation with Henkel, LSD designed and implemented AR packaging for the got2b brand. Photo: snoopstar GmbH

In cooperation with Henkel, LSD designed and implemented AR packaging for the got2b brand. Photo: snoopstar GmbH

Enjoy icy cold and go on an expedition to the Antarctic with the AR packaging of Shackleton Whisky. Photo: PRNewsfoto/Shackleton Whisky

Enjoy icy cold and go on an expedition to the Antarctic with the AR packaging of Shackleton Whisky. Photo: PRNewsfoto/Shackleton Whisky

TIGHTLY PACKED