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Global markets & trends
The Countdown is on – Just one Year until interpack 2026!
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© Messe Düsseldorf/Andreas Wiese
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interpack is making a strong comeback – bustling halls, genuine world premieres, high-impact brand showcases, and an international audience looking forward to a week of business, networking, and future-ready technologies in May 2026.
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Global markets & trends
What Retail now Expects from the Packaging Industry
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© JackF - stock.adobe.com
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Marketing trends such as sustainability, regionality, and personalization are shaping the retail of tomorrow. In an interview with interpack Magazine, expert Boris Planer analyzes how retail and the packaging industry are jointly responding to changing consumer expectations and discusses the role of packaging in the modern retail ecosystem.
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Global markets & trends
Amazon Leverages AI to Cut Packaging Waste
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© Amazon
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Amazon is setting new standards in logistics: By harnessing artificial intelligence, the company is cutting back on packaging materials while optimizing efficiency and sustainability. Its “Package Decision Engine” demonstrates the transformative potential of modern AI in the packaging sector.
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Beverages
Boom in Canned Drinks: Alcohol-free Options are Flying off the Shelves in Germany
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© ghost cyber
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Canned drinks are making a comeback: Demand for alcohol-free canned drinks is soaring in Germany, with energy drinks leading the way. The surge is being driven by young consumers, social media, and growing talk around sustainability. NIQ researchers say it’s a clear trend that’s showing up in both sales and product variety.
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Global markets & trends
Plastics Packaging Industry Shows First Signs of Recovery
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© iStock/Matveev_Aleksandr
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The plastics packaging industry is beginning to show signs of an upswing in Q2 2025, with stable exports, a solid raw material supply, and improved earnings providing positive momentum. Mid-sized companies remain flexible and continue to make progress.
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Food
Fresh. Green. Future-ready. The New Meat Packaging
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© KI Firefly
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Bio-based meat packaging: sustainable, antimicrobial, and fresh. In the MATE4MEAT project, researchers and companies are developing innovative, bio-based packaging with antimicrobial properties that help meat stay fresh longer. Less waste, more freshness and a clear step toward sustainability.
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