Dear Sir or Madam,

Welcome to China’s leading trade fair for packaging materials, packaging production, and packaging printing!
From November 25 to 27, 2025, the Shanghai World of Packaging (swop) – a member of the interpack alliance – will open its doors at the Shanghai New International Expo Center (SNIEC).

After the great success of swop in recent years, we aim to build on this momentum in 2025. For companies targeting the Asian market, the interpack alliance offers a tailored concept to support your market entry strategy in Asia.

Five great reasons to join:

• Over 950 exhibitors and more than 40,000 visitors are expected.
• In 2024, swop attracted over 33,000 visitors from 104 countries, 82% of whom were decision-makers – including representatives from Unilever, 3M, P&G, Coca-Cola, Pepsi, Huawei, Dow, Bayer, and many more.
• Join us, along with numerous national and international exhibitors, and explore key industry topics such as packaging machinery, packaging printing, packaging materials, the circular economy, e-commerce, product labeling, and more.
• Showcase your products and solutions to a wide professional audience at China’s only specialized trade fair covering the entire packaging industry value chain.
• Take part in global discussion panels, best-practice sessions, and forums on topics such as Artificial Intelligence, SAVE FOOD, Food Big Data, smart machinery, and sustainable packaging design.

Benefit from the advantages of the International Pavilion:

As an international company, you have the opportunity to participate in the International Pavilion. With a discounted participation fee and a premium all-inclusive exhibition package, you will receive a worry-free package so you can focus entirely on your trade fair presence.

Why join the International Pavilion?

• Comprehensive exhibition package (including booth construction, graphics, carpet, furniture, electricity, etc.)
• Prime location within the exhibition area
• Exclusive access to the International Pavilion’s Meeting Point with meeting facilities, Wi-Fi, drinks, and snacks
• Professional support from our exhibition team – both during preparation and on-site
• Take part in dedicated visitor tours and marketing activities designed specifically for exhibitors in the International Pavilion

📅 Registration deadline: August 1, 2025 – Be part of it!

We would be delighted to welcome you to the International Pavilion!

If you are interested in individual participation, please let us know. We are happy to assist you!

For more information about the Shanghai World of Packaging, visit:
www.swop-online.com

We look forward to seeing you in Shanghai!

Kind regards,

Mrs. Ivania Portillo-Elzer
Senior Project Manager
Processing & Packaging (U1-P7)
Phone: +49 211 4560 7781
PortilloI@messe-duesseldorf.de