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Dear Sir or Madam, swop – Shanghai World of Packaging – is China’s leading trade fair for packaging materials, packaging production, and packaging printing. As the official interpack alliance member in China, swop is the key meeting point for the global packaging industry in Asia’s most dynamic market. From November 25–27, 2025, swop 2025 will open its doors at the Shanghai New International Expo Center, presenting: - Over 950 exhibitors and more than 40,000 visitors across 70,000+ sqm
- The latest trends in smart packaging, AI-driven solutions, automation, and sustainable packaging
- Exclusive networking opportunities with top industry buyers
- A powerful International Pavilion with strong support from the interpack alliance
Confirmed top global brands include Koch Pac, United Caps, Multivac, Starlinger, ESSEVA (AstroNova), FROMM, Komori Printing, Equity Packaging, Mosca, Nefamak Makina, and many more. Find your ideal customers at swop 2025! swop 2024 welcomed over 33,000 visitors, 80% of whom were decision-makers and industry leaders from companies such as P&G, Colgate, Coca-Cola, Nestlé, Bayer, Unilever, 3M, Huawei, and many more. In 2025, swop will once again attract high-level buyers and decision-makers from leading consumer goods companies, food & beverage, pharmaceuticals, cosmetics, and industrial packaging sectors — ensuring exhibitors meet exactly the right contacts to drive business forward.
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