Teraoka Seiko (DIGI) Co. Ltd.

The DIGI/TERAOKA Group is made up of a wide range of talented individuals: engineers, whose dedication to product development is fueled by the image of customers thrilled by our products; salespeople, whose passion is inspired by picturing a customer’s store that is revitalized with the help of our solutions; and devoted support staff, who envisage their colleagues truly enjoying their work, and strive make that a reality. The work roles of these people differ, but there is one important characteristic that they all share: the enjoyment of being innovative in their work.

At DIGI/TERAOKA Group, our style of innovation starts from square one – re-examining our customers’ objectives from scratch. We start by listening to our customers’ concerns and objectives. At the same time, we gain deeper insight by visiting and learning about their workplace, and then repeatedly rethink the objectives, sometimes strongly questioning underlying assumptions in the process. This is our approach for getting at the true nature of what our customers are trying to achieve. By breaking through the status quo; by breaking through existing standards.

Getting at the true nature of our customers’ objectives can reveal basic needs that were previously hidden. By matching these basic needs with the potential of our technologies, we can make a dramatic leap forward with our solutions and create new standards in the process. This is our style of innovation, and practicing it is a great source of joy and fulfillment for us.

We hear a lot about market maturity and economic stagnation, but we do not subscribe to such commentary. The tougher the market conditions, the more acutely our customers need new solutions. So, we will not hesitate to break through established market standards and create new ones. And when those standards become commonplace, we will break through them again, and take up the challenge of creating the next new standard.

At DIGI/TERAOKA Group, we take pride in providing carefully crafted professional solutions that faithfully match the needs of our customers. We will continue to apply our unique style of innovation to creating new solutions that exceed our customers’ expectations into the future.