Welcome to the New Gluecom

Gluecom has grown through acquiring established adhesive manufacturers across Europe. Each site has its own history – Demcopack, Pafra, Ace Adhesives, Merckx, and others – with decades of expertise in different markets and technologies.

That growth has been brilliant for our capabilities. But eight different brands across Europe? That’s confusing for customers who want to work with us in multiple markets or need access to different adhesive technologies.

So we’re fixing it. One brand, one identity, clear and simple.

What's New

Every European location now operates under the Gluecom name. New orange branding replaces the old grey. And our frog mascot has had a refresh – nature’s original adhesion expert, now in orange.

Our sites will now have a Gluecom prefix added to their names. Please note that this is purely a branding change – our company, legal structure, and accounts remain the same. Orders, invoices, and payments should continue as usual using our existing trading names.

What’s staying the same

Everything that matters. Your contacts, your contracts, your relationships – all unchanged.

The technical teams you work with? Still there. The formulations you rely on? Still being made the same way. The service levels you expect? No different.

You’ll see old and new branding running alongside each other for a while as we work through packaging, labels, and documentation. That’s normal. Behind the scenes, nothing’s changed except the logo.

Invoicing and payments — no changes needed

Our legal company names and trading names haven’t changed. Orders, invoices, and payments should continue exactly as before. Nothing needs updating on your end.

What this means for customers

If you only work with one Gluecom site, you’ll barely notice the difference beyond the new branding.

If you work across multiple markets or need different adhesive types, this makes life easier. One brand across Europe means simpler procurement, easier communication, and clearer access to our full range of capabilities.

Need hot melt from Belgium and water-based from the UK? Contact centre support in multiple languages? Backup production capacity if one site hits capacity? It’s all there, just easier to access now.

Five manufacturing sites, one network

We run five production facilities across Europe, backed by multiple warehouses and distribution centres. Between them, they cover packaging adhesives, woodworking adhesives, construction adhesives, paper converting adhesives, and specialist industrial applications.

That manufacturing footprint gives us flexibility most adhesive suppliers can’t match. If one site is at capacity, we can shift production. If you need multilingual technical support, we’ve got native speakers across the business. If you’re expanding into new European markets, we’re already there.

We’ve been operating this way for years. Now the branding reflects it.

Have a look around the new website. Let us know what you think!

www.gluecom.com

Exhibitor Data Sheet