Celebrating its 10th edition, swop 2025 showcases pioneering technologies, immersive features, and global packaging trends. The event highlights how intelligent and sustainable solutions are shaping the next phase of industry development.
As globalization advances and China steps up efforts to meet its “dual-carbon” goals (carbon peaking and carbon neutrality), the packaging industry is entering a new phase of transformation driven by intelligence, sustainability and flexibility. A report by Market Monitor estimates the global smart-packaging market will reach US$38.662 billion by 2030. The deeper integration of artificial intelligence with sustainable materials is accelerating the supply chain’s shift toward greater efficiency and lower carbon intensity.
Reflecting these trends, Shanghai World of Packaging (swop) will be held at the Shanghai New International Expo Centre from November 25–27, 2025. The show will occupy approximately 70,000 m² and feature more than 950 exhibitors, presenting the latest trends and end-to-end solutions across the packaging value chain. Marking its 10th anniversary, swop will debut a host of new initiatives and innovations. We warmly invite you to join us for this landmark event and explore the future of packaging together.
Extreme Packaging Challenge — immersive, gamified tests that redefine product selection; swop helps buyers solve sourcing dilemmas
A highlight of swop 2025 is the “Extreme Packaging Challenge,” an immersive, gamified feature that offers industry professionals a fast, intuitive, and interactive platform to evaluate and select packaging solutions. The interactive zone concentrates on four key areas: packaging containers; production equipment and materials; smart packaging equipment; and packaging products for logistics and e-commerce. From material innovations to intelligent systems, the Extreme Packaging Challenge presents frontier technologies through a series of playful, hands-on experiments—helping attendees identify integrated, one-stop solutions that reduce costs and improve efficiency across food, logistics and e-commerce sectors.
On the show floor, exhibitors will stage live demonstrations that turn technical specifications into observable performance. Selected highlights include: a paper-bag handle that can be folded 200 times without breaking, demonstrating exceptional durability; an ultra-thin, steel-core strapping tape that nevertheless withstands loads up to 1,000 jin (500 kg / ≈1,102 lb); PLA cling film shown in exhibitor tests to begin biodegrading under home-composting conditions within 72 hours; a PP resealable bag that survives being stood on by a 180-jin (90 kg / ≈198 lb) test weight without tearing; AI-powered visual sorting systems capable of identifying and classifying a wide range of items; ice-cream cups rated for reliable use at temperatures as low as −30 °C; and molded pallets that still support loads up to 2 tonnes (≈4,409 lb) after 28 days of immersion. (All challenge items and live demonstrations are provided by exhibitors.) By translating technical specifications into direct, observable results, these hands-on demonstrations help buyers accurately identify cost-effective, high-performance protective packaging solutions. Discover more at swop 2025 — we look forward to welcoming you on site.
Global breakthrough packaging technologies and market insights — taking center stage at swop 2025
As a member of the interpack alliance, the world's leading trade fair for processing and packaging machinery, swop will leverage the alliance’s international network and specialist resources. This enables swop to offer end buyers across sectors — including food and beverages, pharmaceuticals, cosmetics, confectionery and bakery, non-food consumer goods and industrial products — one-stop processing and packaging solutions. The exhibition will bring together over 100 packaging companies and suppliers with formal export credentials, covering markets across Asia (e.g., Japan, South Korea, Vietnam), Europe (e.g., Germany, France, Russia), Africa (e.g., South Africa, Nigeria), the Americas (e.g., the United States, Brazil) and Oceania (e.g., Australia, New Zealand).
swop 2025 will spotlight global packaging compliance and cutting-edge technologies, with on-site briefings and sessions addressing key industry concerns:
- EU regulatory restrictions on bisphenols: compliance challenges for food-contact packaging manufacturers and practical compliance strategies;
- Improving logistics packaging reliability: practical takeaways and case-study analysis on International Safe Transit Association (ISTA) testing standards;
- Cutting-edge international technologies and sustainable solutions: national pavilions and delegations from Germany, Spain, Finland and other countries will concentrate on frontier advances in digitalization, smart automation and low-carbon, sustainable packaging solutions.
Pre-Register Now for swop 2025 in November and Enjoy Exclusive 10th-Anniversary Benefits
At swop 2025, visitors will discover the latest breakthroughs across the full packaging value chain. swop will feature end-to-end innovations across the industry, including processing and packaging machinery, equipment for packaging materials and container production, innovative packaging materials and finished products, components for processing and packaging, printing and labeling solutions, and the latest advances in packaging design.
Pre-registered visitors will have the opportunity to receive exclusive 10th-anniversary privileges, with even more benefits available for corporate group registrations! For groups of 10 or more visitors, complimentary round-trip shuttle service will be provided. Additionally, all team members will receive same-day lunch, E-show Catalogue, exclusive business matchmaking services, and access to the VIP lounge. Visit www.swop-online.com/visitor/en/reg to complete your pre-registration and claim these valuable benefits!
About swop
Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.
For more information, please visit the official website: www.swop-online.com
About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of
Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn
Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk
