25 - 27 November 2025 | Shanghai, China

Key figures Shanghai World of Packaging (swop) 2024

Target groups

5 Reasons - Why

Big, bigger, China

China is the world-leading market for flexible packages and glass packages, and the No. 1 in Asia for rigid plastic and for paper and cardboard packages.

Join an encompassing trading Platform

covering end user industries such as food, beverages, confectionery, baked food, pharmaceuticals, cosmetics, Non-food consumer goods and industrial commodities.

Decision makers' hub

Make business on the spot: 77% visitors are directly involved in investment decisions. Be part of a true high-level event for not only presenting, but also selling products and solutions.

Discover a variety of special areas

showcasing hot spots of the packaging industry and identifying future packaging trends such as smart packaging, recycling packaging, e-commerce and logistics etc.

Choose the right event

Position your company right in the fast growing Asian market by choosing the best business opportunity in the packaging market of the whole Asian Pacific region.

Testimonials

Dr. Sven Breitung, Trade Fairs and Research of Printing and Paper Technology, VDMA, Germany

"The number of exhibitors at swop has increased once again since the last event and has doubled since the first edition in 2015. The increase in the number of visitors also increases the possibility of successful business deals. swop is definitely the No. 1 event for Processing & Packaging in Asia, showcasing the latest packaging trends and new ideas to the next generation."

Fei Yihao, General Manager of Packaging and Printing Division, Shanghai Jielong Group Co., Ltd.

"This year, we were lucky to participate in swop 2019 as an exhibitor. There were many trade visitors.
swop allows us as a packaging supplier to get in touch with both customers and production suppliers in the Chinese market. At swop you will find the entire supply chain of the industry."

Yan Cheng, Head of Sales Department, Dalian Altma Industry Co., Ltd.

"We were able to establish contact with high-value customers at swop, which has a positive impact not only on our business and promotion in China, but worldwide."

Venue

SNIEC (Shanghai New International Expo Centre), the only Sino-german joint venue with western management is the leading international exhibition venue in the heart of Shanghai, a metropolis with 25 million people. It is the commercial hub and gateway of China, connecting the rest of our country with Asia and the world. Most of the country's production and distribution centres are located near Shanghai.

SNIEC is located in Pudong New Area of Shanghai and easily accessible using many means of transport.The public traffic interchange named Longyang Road Station for buses, metro lines and maglev, stands around 600 meters apart from SNIEC. It takes about 10 minutes to walk from the Longyang Road Station to the fairground. In addition, Metro Line 7 is direct to SNIEC at Hua Mu Road Station whose exit 2 is close to Hall W5 of SNIEC.

SNIEC website

Your contact for swop - Shanghai World of Packaging

Ms. Ivania Portillo

Senior Project Manager

Phone: +49 211 4560 7781

PortilloI@messe-duesseldorf.de

Why with us?

Added Value for Everyone

We know markets and market players, follow industry developments, and know what moves companies and customers — therefore we are able to build on this when developing trade fairs and trade fair themes. To make our events so attractive that visitors from around the world come to our trade fair in China.

Omnipresent

With our worldwide network of participations, partners, 6 subsidiaries and 77 foreign representative offices covering 140 countries, we offer exhibitors and visitors the highest degree of competence and expertise.

interpack alliance show network

All processing & packaging events of the trade show network benefit from the unified strategy and the international expertise in the processing and packaging industry. Furthermore, all knowledge and know-how of the world leading trade show interpack is contributed into the development of all international events owned by Messe Düsseldorf.

Unbeatable advantages

Visitors are able to experience the entire world of packaging, packaging materials, food and drink industry all at one time. While doing this, they save time and money for the numerous small niche events. Exhibitors can be sure to get concentrated attention and can use their budget very efficiently.